The budget fashion brand offers jeans from AED 50.
Fashionistas call it Primani. The bargain brand Primark has announced that it is bringing three stores to Dubai. Scheduled to open in 2026, the locations include Dubai Mall, Mall of the Emirates and City Centre Mirdif. Plus, it will be opening in The Avenues, Kuwait.
Primark is working with Alshaya to expand in the Middle East. For the uninitiated, the brand is famous for its budget fashion options for men, women and children. Shoppers can expect jeans for AED 50 and T-shirts for AED 15.
Primark Interim CEO, Eoin Tonge, said: “We’re excited to be taking the next step in our global expansion journey, creating new stores for more customers to enjoy shopping with us. It’s fantastic to be preparing for our first stores to arrive in the Middle East in partnership with Alshaya Group. We know there is already a strong cohort of shoppers ready and waiting for us and we believe the wider region holds a lot of potential for Primark and our value proposition.”
John Hadden, CEO, Alshaya Group, added: “Since we announced our partnership a few months ago, we’ve seen how excited our customers are for Primark’s fantastic stores to open in the region. We are incredibly proud of our partnership with Primark, and we are all looking forward to much anticipated first stores in the next few months.”
In 1969, Primark was founded in Dublin, Ireland. Today, it has 450 stores across 17 markets, and prides itself on offering an accessible price point for everyone. Primark can already be found across the United Kingdom. One of its biggest stores is the London flagship on Oxford Street, which once notched up a record sales figure of £820,000 in one day.
Alshaya Group is a family-owned business which was established in Kuwait. Today, it is one of the world’s leading brand franchise operators. The company’s portfolio includes more than 4,000 stores, restaurants and cafés. Plus, it has worked closely with brands including American Eagle, Bath & Body Works, Charlotte Tilbury, Chipotle, Footlocker, H&M, Raising Cane’s, Shake Shack, and Victoria’s Secret.
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GO: Visit www.primark.com for more information.