Food souvenirs to level up your Dubai uniform.
In Dubai, the best restaurants are turning cult status into wearable keepsakes, from chef in-jokes on heavyweight tees to baseball caps, hoodies and tote bags emblazoned with slogans. Here are the drops and restaurant merch in Dubai worth adding to your cart (or to your next coffee run).
3Fils
Few restaurants do “effortless hype” like 3Fils, the homegrown harbour-side favourite known for Japanese techniques filtered through a Middle Eastern pantry and a no-fuss attitude. Its merch leans into that same energy, with graphic tees inspired by house mottos and menu nods, including “Emo Fries”, “Making Complex Simple”, and “Dine Hard”. There’s also a clean DXB cap for low-key loyalty, plus digital gift cards if you’d rather give someone a meal than a T-shirt.
GO: Visit https://3fils.com for more information.
Crème
Crème has made its name on chunky cookies and an aesthetic that feels equal parts London cool and Dubai-ready. The merch follows suit with cosy staples designed for post-coffee strolls and bakery runs. Highlights include the Baker Hoodie and the Butter Tote, both delivered in pastel colours with bold branding. It’s the perfect accompaniment to Crème’s banana toast latte and marvellous miso and white chocolate cookies.
GO: Follow @remelondonuae on Instagram for more information.
Dime
Dime’s appeal is in the details: a tight burger menu and that casual, come-as-you-are energy that keeps regulars returning to this diner for a nostalgic taste of Americana. The merch is similarly straightforward and built for wearing on repeat. Expect statement tees that let you rep the spot with minimal effort, plus occasional limited pieces, and surprise finds tied to the brand’s name and vibe. It’s a small drop, but that’s the point.
GO: Follow @dimesburger on Instagram for more information.
Gohan
Part speakeasy, part late-night dining destination, Gohan has a loyal following for its intimate Japanese cooking and mood-driven experience. Now you can take the insider energy home. The venue’s first branded merch drop centres on a slogan tee, stamped with “Gohan or GoHome”. It’s cheeky and instantly recognisable to anyone who’s spent an evening behind that discreet door in Emirates Towers.
GO: Follow @gohandubai on Instagram for more information.
Honeycomb Hi-Fi
Honeycomb Hi-Fi is built for music lovers: a listening bar where vinyl, cocktails, and sound system obsession meet. Naturally, its merch matches the creative vibe of this FACT award-winning venue. Alongside record drops, you’ll find branded T-shirts and long-sleeves that channel the venue’s design-first identity.
GO: Visit @honeycombhifi for more information.
Lento
Lento’s charm lies in its chef-driven simplicity, serving comfort food with a confident, pared-down touch. The merch mirrors Chef Faisal’s philosophy with a clean, colour-pop T-shirt collection that’s easy to wear and easy to spot. Each tee is printed with the mantra “simplified to amplify” on the front and finished with Lento’s smiley logo on the back. Available in multiple pastel and classic shades, it’s a neat souvenir for fans of this hip-hop-inspired homegrown hit.
GO: Follow @lento.ae on Instagram for more information.
Kooya Filipino Eatery
Kooya delivers Filipino flavours with warmth and personality courtesy of Chef JP, and its merch carries that same “community first” feeling. The offering includes travel-ready pieces that nod to hometown pride, such as Manila-themed shirts and practical tote bags for everyday use. Drops feel limited and personal, so if you’re building a wardrobe of Dubai’s best bites, this one belongs in it.
GO: Follow @kooyafilipinoeatery on Instagram for more information.
Mattar
Mattar is all about fire, smoke, and craft, led by pitmaster Hattem Mattar and rooted in a third-culture barbecue identity. Instead of basic tees, the brand’s “pantry” merch leans into elevated, functional gear, including leather laptop cases, iPad covers, notebooks, aprons, and other lifestyle pieces made with the same attention to detail as the food.
GO: Visit https://mattar.ae for more information.
Nightjar Coffee Roasters
Nightjar has long been a go-to for serious coffee and a distinctly Dubai industrial cool. The merch expands that world beyond the cup with design-led pieces that feel collectable. Expect Origin Series shirts, posters, and even a vinyl slip mat for those who treat weekends like a ritual. It’s a smart extension of the brand’s coffee culture community.
GO: Visit www.nightjar.coffee for more information.
Nobu
Nobu Sushi Club turns its globe-trotting identity into a full uniform concept. The hard-to-cop range is fashion-forward restaurant merch: relaxed script tees (including vintage-washed options), long-sleeves, caps, socks, crossbody bags, zipper totes, sweatpants, and fleece hoodies, plus “Nations” and “Locations” variations for collectors. Stock moves fast, and many pieces sell out, which only adds to the exclusivity.
GO: Visit https://sushi-club.com for more information.
Pitfire Pizza
The FACT award-winning Pitfire has always been a Dubai original, serving up pizzas with attitude and a loyal following that spans neighbourhoods. Its merch leans into that cult status with bold graphics and tongue-in-cheek slogans, including the instantly wearable “Legalize Marinara” tee. Drops are designed for fans who want to signal their order before they even sit down.
GO: Visit @pitfirepizzabakers for more information.
Rascals Deli
Rascals is a FACT award-winning deli you build cravings around, known for stacked sandwiches and a playful edge. The merch keeps that same irreverent tone: new tees land in-store alongside the returning trucker cap, while “Cool Sips” pieces add a practical twist for everyday carry. It’s streetwear for people who measure a good day in pickles and pastrami.
GO: Visit @rascalsdeli for more information.
Ravi Restaurant
Ravi’s is a Satwa legend, beloved for honest Pakistani comfort food and old-school Dubai character. That cult status has translated into major merch moments, including the adidas x Ravi Superstar sneaker drop and branded apparel tied to the collaboration. Beyond the hype releases, Ravi-inspired tees have also appeared via local streetwear channels, keeping the restaurant’s iconic green-and-white identity in circulation. It’s proof that a true institution doesn’t need to chase trends; it sets them.
GO: Follow @ravirestaurantsuae on Instagram for more information.
Rowley’s
Rowley’s is DIFC steakhouse theatre at its most classic, serving a crowd that appreciates old-school charm with its mono-dish menu. The merch store is built for “steak lovers” with conversation-starting pieces that go beyond the usual logo tee. Expect branded mugs, caps, postcards, gift vouchers, and a run of playful graphic items that bring a slice of the restaurant into your everyday routine.
GO: Visit https://rowleysrestaurants.com for more information.
The Maine
The Maine has always traded on timeless brasserie energy, with oysters and cocktails at the heart of the experience. Its merch is refreshingly on-brand: the “Shuck Me” T-shirt for oyster devotees, leather coasters for home drinks, a leather apron, and an oyster knife with a leather cover for the committed. There are also gift certificates, with items collected from the JBR venue.
GO: Visit https://themaine.ae for more information.
