Kim Kardashian works with the sports giant on a new collection.
Fashion and fitness have come together. Nike and Skims have created a cool collaboration, inspired by the strength of women in sport. The first NikeSKIMS product line will be available online from 26 September, and in selected stores around the world.
NikeSKIMS spans seven collections and 58 silhouettes, offering more than 10,000 ways to combine a diverse range of looks. The collection blends style, function, and comfort. The first NikeSKIMS launch introduces three core collections, which will be updated season after season, along with four new seasonal collections.
The Matte collection offers everyday staples across 21 styles. The Shine collection includes supportive and sleek styles. The Airy collection offers seven breathable, mesh-inspired knit pieces. The Vintage Seamless collection is crafted with a seamless knitting technology.
NikeSKIMS’ latest campaign, Body at Work, has been captured in a promotional film. Directed by Janicza Bravo, the film features more than 50 athletes. The line-up includes collegiate stars from USC and UCLA; Nike athletes Jordan Chiles, Romane Dicko, Beatriz Hatz, Chloe Kim, Nelly Korda, Sha’Carri Richardson, Madisen Skinner, and Serena Williams; as well as SKIMS Co-Founder and Chief Creative Officer Kim Kardashian.
Kim explains: “NikeSKIMS’ Bodies at Work film celebrates every woman’s strength and power. Our mission is clear: to redefine women’s activewear without compromise. This collection brings together cutting-edge performance with bold, style-forward design, empowering athletes — from elite competitors to everyday gym enthusiasts — to move effortlessly and conquer their goals with confidence.”
Sha’Carri Richardson, an Olympic and world-champion sprinter, adds: “Wearing NikeSKIMS makes me feel confident and unrestricted. I feel fierce knowing I can look and feel this good while working hard.”
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