Expect trends, trading and a whole lot of trainers.
Do you know your Air Jordans from your Yeezys? Well, we have some exciting news. Sneaker Con takes place around the world and is now returning to Riyadh. Running from 26 to 28 February at BLVD City, the event is part of Riyadh Season 2025 and celebrates all things sneakers.
Sneaker Con was founded in 2008 by Alan Vinogradov, Barris Vinogradov and Yu-Ming Wu, and aims to be a must-visit destination for the sneaker community. Today, the event brings together more than 4,000 exhibitors and takes place across 30 cities spanning America and Asia. Plus, the event attracts more than 300,000 visitors.
Sneaker Con in Riyadh will combine entertainment, culture, and sporting events to create the region’s ultimate sneaker trading marketplace. More than 150 vendors from the United States, the Middle East, and beyond will participate. Shoppers can expect collectables, rare finds, and new releases. Visitors will also have the opportunity to buy, sell, and trade at the Trading Pit.
The convention features its trademark Trading Pit, where visitors can buy, sell, and trade some of the most coveted sneakers and collectables. Plus, there are auctions of exclusive sneakers. All of the events have special guests, including fashion influencers. Previous events have welcomed industry influencers, such as Jeff Staple, SBTG, and TwoJsKicks.
Riyadh Season 2025 spans concerts, immersive attractions, new themed zones and pop-up dining concepts that bring global flavour to the capital. Among the headline additions are Beast Land, a project by YouTube star MrBeast, set to deliver interactive challenges and crowd-pleasing moments, and BLVD flowers, where immersive pathways are lined with more than 180 million flowers, and themed installations range from floral palaces to pyramids and arched walkways.
Put your most fashionable foot forward and check in with FACT for the latest things to do in Riyadh.
GO: Visit https://sneakercon.com for more information.