A sense-ational new fragrance was launched on Burj Khalifa last night

A sense-ational new fragrance was launched on Burj Khalifa last night



The launch of Bombshell Oud from Victoria's Secret includes an interactive 'Museum of the Senses.'

Last night the Burj Khalifa was illuminated in vibrant hues of pink and purple to celebrate the launch of the latest fragrance from Victoria's Secret.

The announcement marked the arrival of Bombshell Oud, an enchanting new scent launched across the Middle East just in time for Ramadan. 

The captivating visual display that illuminated the Burj Khalifa featured the Bombshell Oud in full bloom and showcased the notes of the fragrance – sueded peony, pink saffron and Oud, trickling down the building.

In addition to the sound and light show across the world's tallest building, Victoria's Secret opened the 'Museum of the Senses', an interactive and fully immersive activation inside the brand's flagship store inside The Dubai Mall.

Bombshell Oud Dubai

As suggested by the name, the 'Museum of the Senses' offers a fun introduction for customers to experience the new Bombshell Oud. The experience occurs across interactive stations throughout the store, where the alluring ingredients of the new fragrance are brought to life. 

"Inspired by the peony's multi-faceted beauty, I enhanced its qualities by creating a seductive version, the sueded peony. With the addition of warm, white suede, this new note is rich and opulent, playing with the tension of delicate petals. The result is a decadent, rich and seductive floral note. A magnetic marriage of beauty and sensuality," says Master Perfumer, Clement Gavarry.

Bombshell Oud Dubai

Expect to be enveloped in the vibrance of precious pink saffron before experiencing the floral notes of sueded peony, the Bombshell Collection's signature flower. The entire fragrance is enveloped in the rich signature of Oud, which lingers on the skin with a deep warm magnetism offering a complex and smoky element.

You had better be quick, because the olfactive journey is available for two days only, Tuesday 13 and Wednesday 14 April from 10am to midnight.

GO: Follow @victoriassecretmena on Instagram for more information.