Beauty lovers, run, don’t walk.
Beauty buffs, take note — there’s a new name that’s making waves across the region. Russian-born beauty retail powerhouse Gold Apple has officially entered the Middle East with not one, but two striking new storefronts. Now open in Jeddah’s Red Sea Mall and Dubai’s City Centre Mirdif, this brilliant beauty destination offers a haven for shoppers in search of premium products and immersive experiences.
Founded in 1996, Gold Apple has grown from a humble single-store setup in Yekaterinburg, Russia, into one of the world’s most popular beauty retailers. With more than 30 locations already in operation globally, the brand has set its sights firmly on the GCC, marking a milestone in its international expansion. The new outposts in Dubai and Jeddah offer a retail concept that blends beauty favourites with local flavour.
Both Gold Apple Dubai and Gold Apple in Jeddah house an impressive portfolio of over 6,000 beauty products, featuring labels such as Clinique, Estée Lauder, Lancôme, Maison Margiela, Prada, Tom Ford, Valentino, YSL, and more. Gold Apple is also making headlines for its curation of Korean skincare, a category that continues to dominate the beauty scene. The stores showcases niche and exclusive brands, including Cosrx, Essential Parfums Paris, and Juliette Has a Gun. Lovers of fragrance will find plenty to explore too, thanks to a superb selection of Arabic perfumes that honour regional olfactory traditions.
The Dubai store offers a calendar of in-store events, complimentary makeup sessions, and surprise activations that enhance the customer journey. Complementing its physical stores, Gold Apple’s robust online platform and slick mobile app provide seamless access to its vast product range. Combined with the brand’s point-based loyalty programme, and online exclusives, Gold Apple is already well on its way to becoming a fan favourite.
GO: Follow @goldapple_me on Instagram for more information.