The pop-up from SOLE DXB has now found a permanent address in the UAE.
Dubai’s food scene is never short on destinations to explore. But there’s always room for more, and this time, it’s a pop-up that’s ready to settle down for good. Get ready to welcome Neo Temaki to Dubai.
Neo Temaki is all set to roll into a permanent home at the JW Marriott Marquis Dubai. The announcement was made on Instagram, with the brand’s pink cat mascot spotted dangling from the hotel towers. The hotel is already a hub for food lovers, and Neo Temaki will be a great addition to the property.
Neo Temaki first made waves during its pop-up at Sole DXB, and it didn’t take long for everyone to fall in love with it. The concept behind Neo Temaki is simple. You can expect a lot of energy, fun, and high-quality Japanese flavours in a handheld bite. With lots of photo ops, this dining experience will turn every meal into a full-blown event.
Every temaki here is a showstopper. Rolled in a flash, packed with fresh and bold flavours, and made for the ‘gram as much as it’s made for your belly. On the menu, you can indulge in Salmon Teriyaki, Tuna Koshu, Yasai, and poke bowls such as Yuzu Salmon Crunch, Spicy Tuna Avocado, and Crazy Green. While these were the dishes at the pop-up, the permanent spot promises to expand even further.
The official opening is slated for early 2026, though the exact date is still under wraps. So, get ready to roll with Neo Temaki. Whether you’re a sushi lover or a fan of fun, this one’s shaping up to be a must-visit on Dubai’s food map. Stay tuned for all the insights.
GO: Follow @neotemakidxb on Instagram for more information.


