Binghatti Developers and Mercedes-Benz have revealed a master-planned community in Meydan, with units set to launch on 14 January 2026.
Dubai has never been shy about thinking bigger, taller, and bolder. Now, the city is setting its sights on an entirely new kind of milestone with the arrival of what’s being billed as the world’s first Mercedes-Benz branded city.
Unveiled by Binghatti Developers in collaboration with Mercedes-Benz, the project, named Mercedes-Benz Places Binghatti City, represents a major evolution of the brand’s presence in the UAE property market. Building on the momentum of Mercedes-Benz Places Dubai, this becomes the second branded residential partnership between the two names, but with a far larger ambition. Rather than a single headline-grabbing tower, this is a fully master-planned community that also marks Binghatti’s first venture into a complete city-scale development.
Set within the Meydan area, Mercedes-Benz Places Binghatti City will span more than 10 million square feet. The location puts residents within reach of Dubai’s major landmarks while offering the breathing room needed for a community designed around lifestyle, not just skyline views.
Expect a network of Mercedes-Benz branded residential towers conceived as part of one connected urban ecosystem, not standalone buildings. Homes will reflect the marque’s design DNA and luxury ethos, while the wider plan introduces retail boulevards and dining destinations designed to keep the neighbourhood lively long after check-in.
Beyond the residences, the blueprint includes parks, green corridors, and open public spaces, plus dedicated wellness and sports zones. Cultural, leisure, and entertainment districts are also part of the mix, alongside mobility hubs intended to make getting around seamless. The overall aim is clear: a walkable, future-forward community built for day-to-day living.
At its core, Mercedes-Benz Places Binghatti City is about “reimagining how branded living can scale up to an entire urban environment”. Units will launch on 14 January 2026, and if Dubai’s track record is anything to go by, this is one address that’s about to draw serious attention.
GO: Visit www.binghatti.com for more information.