A French Moroccan beach club lands on Palm Jumeirah.
Atlantis, The Palm has unveiled the first and only beach club by Casablanca in collaboration with Ounass, bringing the Paris-born fashion brand’s polished aesthetic to one of Dubai’s most famous shorelines. The new beach club pairs panoramic views of Palm Jumeriah with Casablanca’s signature palette across parasols, pillows, loungers, cabanas and a beautiful boho beach restaurant. A dedicated Casablanca boutique completes the experience with resort wear and accessories ideal for sun-soaked days.
Casablanca’s creative spirit informs every detail. Two pools frame the venue, while ten private cabanas encourage lingering, six of which include private plunge pools. Along the shoreline, daybeds and flying beds create the sensation of floating above the water.
The mood is upbeat from morning to sunset. With 200 seats, rustic textures, fish net lamps and pastel tones in the restaurant space, diners can tuck into a menu that celebrates fresh seafood and shareable signatures. The showstopping sushi and seafood tower layers rolls, sashimi, nigiri and Gillardeau oysters on ice. Whuke Moroccan-inspired Flatbreads, Harissa Prawns and Tagines nod to the Casablanca brand’s French-Moroccan heritage.
Fashion steps into focus at the entrance, where Ounass presents a Casablanca pop-up boutique. Visitors can browse pieces from the FW25 capsule and enjoy Ounass’ seamless shopping service. Purchases can be taken home, delivered to your address or even brought directly to your sun bed.
Casablanca Beach Club is open daily from 10am to 8pm for guests aged 21 and above. Access starts at AED 250 per person, Monday to Friday, with AED 150 redeemable on food and beverages. Weekend entry is AED 350 per person, with AED 200 redeemable.
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