With sweeping views across Palm Jumeirah, the takeover is designed as a nod to golden hour.
As the world’s highest 360-degree infinity pool, AURA Skypool inevitably elevates even an ordinary swim or sundowner — and the celebration of Tom Ford Beauty’s new Soleil Collection is no exception. Taking over the 50th floor of The Palm Tower, the activation runs from 10 January to 28 February 2026, showcasing a curated edit of Tom Ford Soleil colour cosmetics and fragrances, alongside Tom Ford eyewear, 210 metres in the sky.
With sweeping views across Palm Jumeirah, the takeover is designed as a nod to golden hour. Mirrored tables and brushed metallic details reflect the glimmer of sunlight on water, creating an environment that feels warm, modern and unmistakably Soleil. Guests can browse, discover and shop within the signature AURA setting, framed by Dubai’s skyline and the pool’s panoramic outlook.
At the heart of the experience is Tom Ford’s Soleil universe, including Soleil Blanc and Soleil Neige, now presented in an elegant Signature bottle. Soleil Blanc channels the glow of sun-kissed skin with amber, white florals and a coco de mer accord, while Soleil Neige leans into crisp brightness with bergamot, pale blooms and musk.
Beauty highlights include Soleil Lip Blush, a 24-karat gold-infused formula that applies clear before transforming into a personalised pink stain, plus Ultra-Shine Lip Colour for buildable pigment with a reflective, high-gloss finish. For eyes, the Soleil Neige Eye Colour Quad delivers soft, iridescent shades designed to enhance lids with a subtle, sunlit effect.
AURA Skypool is located on the 50th floor of Palm Tower. The poolside experience features loungers and day beds, evenly spaced around the chic pool deck. With a capacity for just 160 guests, it’s the perfect place to get your “I’m in Dubai” photo.
The FACT award-winning ‘favourite swimming pool in Dubai’ comes to the city from Sunset Hospitality Group, the team behind the FACT Award-winning L’Amo Bistrò del Mare and Mott 32.
GO: Visit https://auraskypool.com for more information.